Microsoft Praises Sony

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“I think Sony’s done a nice job of this. If you look over the last two years or so in that digital space. Journey was a fantastic game. I thought they did a really nice job.”

Microsoft Studios corporate vice-president Phil Spencer throws some rare praise Sony’s way. (OXM)

Xbox One is a Games Console

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“Microsoft has said that it wants to make the Xbox One an entertainment center. If it was dubbed the ultimate gaming machine at this point, Microsoft would lose the attention of general media. This way, they are grabbing mainstream attention first and can focus entirely on gamers at E3. After that they’ll have both in their grasp. The Xbox is and has always been a gaming platform, and I don’t see that changing with the Xbox One.”

Avalanche’s Christofer Sundberg defends Microsoft’s reveal strategy. (Edge)

Used Games Dominate the News

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“The ability to trade in and resell games is important to gamers and to Xbox. Xbox One is designed to support the trade in and resale of games. Reports about our policies for trade in and resale are inaccurate and incomplete. We will disclose more information in the near future.”

Larry Hryb manages to not really clarify things. (Major Nelson)

Xbox One’s Billion Units Claim

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“Every generation has grown approximately 30 percent. So this generation is about 300 million units. Most industry experts think the next generation will get upwards of about 400 million units, over the next decade. We think you can go broader than a game console, that’s our aim, and you can go from 400 million to potentially upwards of a billion units.”

Microsoft senior vice president of Interactive Entertainment Business Yusuf Mehdi. (OXM)

Summing up Xbox One’s Strategy

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“If we had just introduced a game console, I think our market overall would grow. But by having a game console combined with reinventing TV, making your TV really smart, [and] making the entertainment you love easily and readily accessible all in one device, I think we give permission to a whole new set of consumers to adopt our technology. By making it simple and instant and complete, it means we can get men, women, old, young to enjoy playing and interacting with the device. It’s not just about core gamers; although, they are incredibly important to our future. It’s also about finding entry points for all members of the household.”

Phil Harrison (GamesBeat)

They Love Pizza

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“We’re always looking at ways to give our audience more of what they’re interested in. If you look at our audience, they love pizza. I mean, who doesn’t? It has international appeal, and Pizza Hut is a recognized brand that matches up well with the Xbox brand.”

Xbox’s Larry Hryb on the Pizza Hut app, launched this week. (Polygon)