Xbox One is a Games Console


“Microsoft has said that it wants to make the Xbox One an entertainment center. If it was dubbed the ultimate gaming machine at this point, Microsoft would lose the attention of general media. This way, they are grabbing mainstream attention first and can focus entirely on gamers at E3. After that they’ll have both in their grasp. The Xbox is and has always been a gaming platform, and I don’t see that changing with the Xbox One.”

Avalanche’s Christofer Sundberg defends Microsoft’s reveal strategy. (Edge)

Great PR and Gamer Feedback


“I don’t know how much, if any, Square Enix has made from the game [on PS Plus], but we have only received a lot of great PR and gamer feedback. That’s worth more than a few dollars in royalty to us at this point.”

Christofer Sundberg, founder and chief creative officer at Avalanche Studios, which received no money when its Just Cause 2 given away free on PS Plus. (Gamasutra)