Xbox One is a Games Console

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“Microsoft has said that it wants to make the Xbox One an entertainment center. If it was dubbed the ultimate gaming machine at this point, Microsoft would lose the attention of general media. This way, they are grabbing mainstream attention first and can focus entirely on gamers at E3. After that they’ll have both in their grasp. The Xbox is and has always been a gaming platform, and I don’t see that changing with the Xbox One.”

Avalanche’s Christofer Sundberg defends Microsoft’s reveal strategy. (Edge)

PS4 vs Xbox One

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“The PlayStation 4 environment is definitely more mature currently, so Microsoft has some catching up to do. But I’m not too concerned about that as they traditionally have been very good in that area. The specs on paper would favour the PS4 over the Xbox One in terms of raw power, but there are many other factors involved so we’ll just have to wait and see a bit longer before making that judgment.”

Avalanche’s chief technical officer Linus Blomberg. (Edge)

Great PR and Gamer Feedback

PS-Plus

“I don’t know how much, if any, Square Enix has made from the game [on PS Plus], but we have only received a lot of great PR and gamer feedback. That’s worth more than a few dollars in royalty to us at this point.”

Christofer Sundberg, founder and chief creative officer at Avalanche Studios, which received no money when its Just Cause 2 given away free on PS Plus. (Gamasutra)