The Move to Call of Duty: Ghosts


“The easy thing would have been–as we had finished the arc of Modern Warfare 1, 2, and 3–to start a new arc within that same universe. That was the first step. But due to a lot of the changes we wanted to make with this new world, it really dictated out that we needed to make something that wasn’t Modern Warfare.”

Infinity Ward executive producer Mark Rubin. (MCV)

A False Divide


“There’s a false divide that gets created in people’s minds sometimes, as though hardcore gamers don’t also consume other forms of entertainment and wouldn’t appreciate those things being made more seamless and more integrated into a more elegant experience. I think that’s all that you’re seeing here. To me, as a gamer, I’m excited by it.”

Activision’s Eric Hirshberg. (GamesBeat)

Dyack Hits Back

“When I first saw this article I believed because there was not a single credible source, where nothing could be verified that anyone would actually believe. this. I knew what hey were saying, the accusations about me embezzling money from Activision and being terrible to people were not true but I never really thought that people would believe it.”

Denis Dyack respons to an article on Kotaku. (YouTube via Escapist)

We Take Our Time


“Our general view is we approach new business models sceptically. And we take our time. And we look for those that will turn out to be something that is sustainable for a long term. I think we’re seeing there are a lot of exciting new ways to allow customers to pay for their experiences, there are a lot of new ways for us to monetize our content. But I can’t say that you’re going to see any dramatic shifts in the way that we monetize on the console.”

Activision boss Bobby Kotick on new hardware. (MCV)

In the World of PR


“You were in a position of considerable responsibility. In the world of PR you are surrounded by luxury items. That is reality for people working in that industry.”

Judge John Hillen hands down an 18-month suspended sentence to ex-Activision PR Kathryn Kirton (pictured) for playing fast and loose with expenses. (Spong)